Sep 13, 2019
Never stop learning. No matter what field you work in - never stop learning! For all the dentists listening in out there, this goes beyond staying up-to-date on dental tools and practices. That’s important too, of course, but today’s episode is about learning something new, something modern.
That’s right - we’re talking about social media marketing! We invited Dr. Brian Baliwas onto the podcast today to share a little about what he knows about social media and all of its slang. Brian will be discussing how to grow a social media following with a few tactics of his own that include injecting his content with a little dental humor. He also shares why it’s important to build something called a “static page”, slang we go into a little later in today’s episode.
But first we want to make sure you’re not afraid to enter the realm of social media. Instagram and Facebook shouldn’t be intimidating. Social media isn’t something you “suck” at, even though Jodi thinks she does. We know that’s not true! Social media management is just something we need to learn a little bit more about.
Today we discuss the first steps to take to get onto Instagram and start building a following. You’ll learn how to use a little heart and a little humor in your social media posts, and Brian shares the ways you can stay engaged with your followers to keep the conversation going. Social media management is like playing the long game. You’re not going to gain thousands of followers overnight, but remaining engaged on a regular basis is key to successfully building a following on Facebook or Instagram.
One of the biggest mistakes we make on social media is thinking we have to go “viral”. We spend too much time trying to post content that will get a lot of likes very quickly when we should be focusing on what people are already talking about. Brian recommends joining the conversation that’s already happening by following content you like, whether it has to do with dentistry or not. Following, responding to, and posting content and photos that are actually meaningful to you will help you build a following that is sincere and loyal to your business. Sure, it’s a lot slower than going viral, but good things always come to those who wait.
If you want to get hands on and learn more about incorporating social media into your dental practice, check out the upcoming Dental Influencers Alliance Meeting. Brian started the event as a meetup for fellow dentists, but it’s evolved into an overnight conference with speakers, breakout sessions, and plenty of opportunities to see how industry influencers are changing modern dentistry. Social media marketing is just scratching the surface. If you’re interested in learning more, tune into this episode right now to hear Dr. Brian Baliwas explain it in his own words.
In This Episode You Will Learn:
Some Questions We Discuss:
Resources: